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Fragrance · Middle East

RIIFFS

  • 2 lines
  • 44+ products
  • 36-page lookbook
  • 72-page lookbook
Direction

Two olfactory worlds under one roof.

A dual-line fragrance house. NUSUK carries Arabian oud and oriental heritage; RIIEFF takes the Western-styled designer side, with the Samah gemstone and Privé sub-ranges inside it. The catalogue runs across two lookbooks — thirty-six pages and seventy-two.

The bottles are photographed in studio. The world behind each one is generated, then composited in. CGI product renders sit alongside.

How it was directed

NUSUK leans desert and heritage. RIIEFF runs dark-luxe. The engine builds the world behind the bottle; direction decides which of the two it is. One visual system holds both worlds together, and neither one flattens the other.

AI Films · Horizontal

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AI Frames

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