Video that earns the watch.
Social, campaign, and product video — hook-first, native to the feed, directed and finished like film.
For brands that have to appear in motion every week, with the same direction behind every cut.
Scope and direction are set per brief. Pricing on proposal.
Your visual IP is yours alone. Your work is never used to train public models.
Social and paid cutdowns
Product and demo films
Vertical and feed-native formats
Grade and finish
25 delivered films across 3 houses. Every film under the house it was made for.
Fragrance · Middle East
RIIFFS
Two olfactory worlds under one roof.
- 2 lines
- 44+ products
- 36-page lookbook
- 72-page lookbook
Delivered films
15NUSUK leans desert and heritage. RIIEFF runs dark-luxe. The engine builds the world behind the bottle; direction decides which of the two it is. One visual system holds both worlds together, and neither one flattens the other.
See how RIIFFS was builtJewellery
Doré
A pleated half-disc, lit on things that weather.
- 3 forms — ring, stud, hoop
- 3 metals
- Pavé-set
Delivered films
5The portraits split the light in two. One hard source against studio black; then dune, mountain and garden in open daylight, the pieces worn over print. The generated set is published as its own section rather than mixed in with the photography — the honest way to show it.
See how Doré was builtFragrance · Dubai, UAE
L'Orientale Fragrances
Every collection, one direction — from campaign film to product page.
- 8+ collections
- Heritage from 1984
- Established 2014
Delivered films
5Two backgrounds, one house. Dark and cinematic — gold and amber on matte glass, shadow doing most of the work. Then the same bottle on white with nothing behind it. The background changes and nothing else does, so the art direction survives the jump from campaign film to product grid.
See how L'Orientale Fragrances was builtWe don’t generate. We direct.
A generative production engine, run under written direction and closed by a human pass. The direction sets the constraint. The engine works inside it. Nothing ships unjudged.
Direction
It starts with a creative director, a brief, and a point of view — not a prompt.
Generation
The engine generates wide inside that direction. Whatever breaks the rule is thrown away.
Finish
The last pass belongs to a person — colour, light, and detail, corrected by hand.